This section of GETA Guru concerns itelf with establish the size and importance of the gay tourism market in Europe. Travel-related businesses will be able to use the research and articles within this section to build a case for marketing to gay travellers within your organisation. Specifically, we'll be looking at:
The population of the gay tourist market
The total spend of gay travelers spend in Europe
How much gay Europeans spend on travel worldwide
How much more gay travellers spend than their heterosexual counterparts
How often gay travellers travel within Europe
How often gay travellers travel compared to their straight counterparts
Trends in spending by gay travellers
Where gay travellers are travelling to in Europe
Spending patterns of gay travellers - identifying opportunities for travel-related companies
Spending preferences of gay travellers - what types of travel products and services do they prefer and why
Case-studies of companies that have targetted the gay tourism market - the rewards and pitfalls
Advice from industry experts to companies looking to build a case for targeting the gay tourism market
"Travel companies ignoring €50bn a year gay travel market, say experts"
- Gay Star News, November 2014
Coverage of the 'BrainFood' conference organised by PR agency Grayling and GETA - to discuss the opportunities presented by the €50bn gay travel market.
Get involved. Tell us what research you'd like to see GETA undertake. What would you like to know about gay tourists? What knowledge would you like other members to share? What statistics would you find useful?
